Thursday, 1 September 2011

How exactly did I get my site a page rank 2? Is it the age of the site? I haven't posted on here since November 2010 for many reasons I don't want to bore you with. I always thought page ranking was difficult. Seems though that just being out there and getting around 40-50 visitors per month is enough to get my site ranked! I can't believe that it gets that amount of visitors without any new content. The wonders of the internet hey?

I do enjoy writing so will try and add to this now and then with general marketing information and other ramblings. I have been keeping a watch on the internet marketing scene even though I haven't been able to do anything productive since the last post. A few people have really done well in the last 11 months that I've just been a spectator. Perhaps that's just because most are just looking for the next quick buck or fast cash!

Anyway folks I'll be back as someone famous once said!

Saturday, 20 November 2010

Make Good Money As A Blogger

Great article on ABCnews and some nice videos too about how to make money blogging.

At BlogWorld, the largest social media convention, more than 3,000 people gathered to focus on turning their online content to cash.

I scoped out several attendees who are doing just that, and I got their lessons on success.
Bailey Vincent Clark, a busy mom of two girls in Staunton, Va., needed to make money from home as she cared for her youngest who is deaf.
Her solution: MakeoverMomma.com, which she targets to "busy budgeted women who want to feel fit, fashionable and fabulous after having kids."
She makes money through advertising, paid blog posts, and commission on sales through ShopOpenSky.com. She'll earn $15,000 this year.
Jordan Cooper, a stand-up comedian in Louisville, Ky., turned his love of a video game into cash by creating a blog devoted exclusively to one game.
With fm-britain.co.uk and NotaProBlog.com, he's now making $30,000 a year selling ebooks, advertising, consulting and speeches.
Shannon Hurst Lane, a full-time fire dispatcher in Zachary, La., started her blog, TravelingMamas.com, as an outlet from her stressful job.
She's bringing in the cash from advertising, sponsorships, books and consulting, to the tune of $25,000 this year. Plus, she has the added perk of free travel.

So how, exactly, are they doing it -- and how can you cash in too


1. Select a topic you're passionate about. Make sure you have a lot to say.
Blog about something you love.
To make money, you're going to be in it for the long haul, so it better be a topic that you could write about without getting paid—because for a while, you won't earn a penny.
Don't underestimate the challenge of creating daily content.
Before you even set up a blog, create a calendar of content.
If you had to write new stuff every day for a month, what would fill your screen?
Delve deeply into your topic as you go through this exercise.
Just writing a blog doesn't mean anyone will find it online.
You have to go where people are to promote your stuff, and that usually means Facebook and Twitter.
Create a fan page and a Twitter profile for you or your blog, and then develop a plan for how you'll build a following of people who are interested in your topic.
This will provide you with a platform for promoting your blog. Click here for my exclusive list of 50 ideas for building your following online.
The more visitors to your blog, the more money you can ultimately make.

2. Create a promotional plan. Figure out how you'll get readers.
Just writing a blog doesn't mean anyone will find it online.
You have to go where people are to promote your stuff, and that usually means Facebook and Twitter.
Create a fan page and a Twitter profile for you or your blog, and then develop a plan for how you'll build a following of people who are interested in your topic.
This will provide you with a platform for promoting your blog. Click here for my exclusive list of 50 ideas for building your following online.
The more visitors to your blog, the more money you can ultimately make.
 
3. Build the blog.
If you're confident in your ability to create content and promote your site to build a following, then it's time to dive in and set up your blog.
I like WordPress, but there are many solutions for creating your blog.
(There's a valuable ebook on setting up your blog that's free to download at zacjohnson.com, another very successful blogger.)
 
4. Figure out how to make money.
Once you've developed a following and a routine with your content, you can begin to go after revenue.
Many bloggers make money through a variety of sources -- all at the same time.
Sign up for an ad network such as SocialSpark.com that connects advertisers and bloggers.
Contact small advertisers directly that you see promoted on competitive sites.
Let them know what you're doing, share details about your following, and allow them to get in early for a deal that's fair to them and you.
Maybe it's only $25 a month to start, but if you get 10 of those - and you grow your traffic, that $25 is soon $250 a pop.
You can't expect the big bucks overnight, but investing in relationships now will pay off.
Offer product recommendations that are relevant to your audience and earn affiliate fees or commission.
Sites like Amazon.com and thousands of others pay a nominal affiliate fee on sales that originate from links on your site.
OpenSky.com, which enables bloggers to connect with product manufacturers, pays a sizeable commission on sales to bloggers.
Create your own products to sell. If you have an expertise that your readers will pay for, ebooks may be a viable solution to generate sales on your site.
 
5. Take it offline -- bring it to life.
Use live events to promote your blog and to sell products and services.
Many bloggers, soloprenuers and small business owners now use mobile payment systems to accept credit cards anywhere anytime, which increases sales potential.
A small device connects to your cell phone and you're in business.
If you're at a convention or speaking engagement and you're an author with a book to promote, just swipe to make an instant sale.
Similarly, if you're a jewelry designer at a crafts show, just swipe.
Two options to explore before deciding which one is for you: GoPayment by Intuit and SquareUp.

 
Tory Johnson is the CEO of Women for Hire and the workplace contributor on ABC News' "Good Morning America." Connect with her at Facebook.com/Tory or Twitter.com/ToryJohnson.

Sunday, 7 November 2010

Business and Personality Type for Online Marketing

Do you already own a business or run some kind of online internet marketing business? Are you thinking of setting up a business?

Did you choose the niche market or did the market choose you? What I’m getting at is this; we all know our personalities don’t we? So are you running a business around your personality or did you just happen to fall into your business area?


I think personally that if we choose something that fits our personality then we will be more successful at it. Would you agree? For example I am setting up an internet marketing business and would love at some point in the future to be speaking on a stage in front of hundreds or thousands of people. I would love to be a motivator. My personality type is such that I can fit into this niche very well. I enjoy writing on this blog and mixing with others on their blogs too.

The niche I have chosen does fit my personality too. It’s all about networking with others in your chosen field and building relationships with those people. It's a kind of online community in the online internet marketing niche. There are so many good marketers out there to follow and there is so much great content all over the internet. There are some golden nuggets of information too given away free.

Should you just be thinking of a niche market to attack, then ask yourself a few questions about your own personality before setting your business up...

- Are you good with people?
- Are you technical?
- What can you offer others that will benefit them?
- Do you want an online or offline business?
- What impression do you want to give to your audience?

How would you describe yourself?

- Outgoing, reserved, gregarious, shy, warm, cold, stubborn, open, perfectionist, critical, honest, helpful, happy, strong, persuasive, patient, weak, easily led, naive?

Once you answer all of these questions you may be in a better place to make the decision as to which niche market you’d like to get involved in. Perhaps you’ve already started something and you aren’t making a success of it yet. If it’s not too late you can always change direction. We’re told to stick at things and see things through but I’m not sure on this viewpoint. How long is long enough to decide if you can succeed or not? Is 2 years enough? My answer would be yes. For starters you need to start making money at something before 2 years is up otherwise how do you survive? You would be demotivated too I would think after this long of chasing your dream.

Are you selling or are you marketing? People hate to be sold something. They love the thought that they made the decision to purchase rather than feeling like you sold them something. They will probably come back too especially if you’ve given them a pleasant customer experience. If your personality is warm and welcoming you’re more likely to be able to succeed at selling something offline or face-to-face, as well as online of course. If you’re not a gregarious character then you’d be better suited to marketing products online where you don’t ever have to meet the people buying your products.

Whatever you do or are thinking of doing, I suggest you write down all your traits and characteristics first. Look at your competition and ask yourself if you could do what they do. Do you have the personality to succeed with your own business or should you just be happy with a job? Just a thought provoking article hopefully that you’ve found useful and helpful.

Sunday, 31 October 2010

Facebook Ad Campaign Success: NOT!

 

Seems to be the norm lately for may paid advertising campaigns. Although I wonder how much time and money some of the large online income earners spent before hitting the golden egg? So this was a facebook advert that I created for an affiliate product. I liked the look of the product even though I haven't tried it. I haven't shown the product as I'm still advertising it using other methods also.
Let's analyse this page first above. I only wanted to test the water with the facebook advert by spending $20. I accepted the facebook suggested bid amount (perhaps for the next advert I'll try a lower bid cost per click) of $1.09 cost per click. Just look at how many impressions it got! My advert was shown 139,557 times on someone's facebook page. From that it was clicked 21 times over the course of the advert life period. The gap in the middle of the week I can only assume is because I changed the dates after one day to continue the advert for a longer period of time. The adverts take some time to actually get authorised and processed in the facebook system. Look at the CTR (Click Through Rate) percentage... pretty poor if you ask me. 0.015% CTR. Cost Per Click was cheaper than my bid price which was at least a saving. CPM is cost per mille or cost per thousand views
 
The next two images show the demographics of the 'clickers'. I love stats as I mentioned in a prior post and this kind of stuff needs close analysing so you know what works and what doesn't. As the affiliate product was from the USA I would have actually wanted the percentage of impressions to target them. I will make sure next time I just select the USA. The next problem is the age range of the clickers. The 18-24 year olds aren't the ones with the disposable income for the type of product. I targeted males as the product would appeal to them more than females.

I like the analytics part of facebook which has to be an important part of future adverts that I'll place. It's so good to be able to target certain audiences from the 500 million + users of facebook. This is true targeted traffic.

The bad news from this $20 advert is that there weren't any sales of the affiliate product. One things that I couldn't do was forward straight to the affiliate's website. I had to create a page on one of my domains and then the visitor was forced to click again from there. This may not have helped in the marketing process. I'll be back soon with another method I'm trialling for paid advertising.

Thursday, 28 October 2010

UK Internet Economy Worth Billions

Internet Business is Booming in the UK!

Great article on the BBC about how much the internet market place is worth.


The internet is worth £100bn a year to the UK economy, a study has concluded.
The research, which was commissioned by Google, found that the internet accounts for 7.2% of the UK's gross domestic product (GDP).
If the internet was an economic sector it would be the UK's fifth largest, said the report from the Boston Consulting Group (BCG).
This would make the sector larger than the construction, transport and utilities industries.
Central pillar
Some 60% of the £100bn a year figure is made up from internet consumption - the amount that users spend on online shopping and on the cost of their connections and devices to access the web.
The rest comes from investment in the UK's internet infrastructure, government IT spending and net exports.
The report, The Connected Kingdom: How the internet is transforming the UK, says that the internet's contribution to GDP is set to grow by about 10% annually, reaching 10% of GDP by 2015.
The UK, according to the report, is the world's leading nation for e-commerce. For every £1 spent online to import goods, £2.80 is exported.
"This is the opposite of the trend seen in the offline economy, which exports 90p for every £1 imported," the report says.

Internet companies play a vital role in employment with an estimated 250,000 staff, the report finds.
Small businesses that actively use the internet report sales growth more than four times greater than that of less active companies.
The report also attempts to compare the UK to other countries in the Organisation for Economic Co-operation and Development (OECD).
Under its scoring system, the UK ranks sixth, above Germany, the US and France. The highest ranked country is Denmark.
"The internet is pervasive in the UK economy today, more so than in most advanced countries," said Paul Zwillenberg, partner with BCG.
"Several industries - including media, travel, insurance and fashion - are being transformed by it."
Matt Brittin, managing director of Google UK, said: "The internet is a central pillar of the UK's economy.
"The sector has come of age, and with great prospects for further growth the UK internet economy will be vital to the UK's future prosperity," he added.

TOP NET NATIONS

  • Denmark
  • Republic of Korea
  • Japan
  • Sweden
  • Netherlands
  • United Kingdom
  • Norway
  • Finland
  • Germany
  • Iceland
Source: BCG report

Interesting that the USA isn't listed in these top nations for Internet Business Online.